About

SeedArte' is a fragrance house, weaving BOTANICAL PERFUMES, OBJETS DE PARFUM AND BEAUTY OILS into Talismanic stories. Based in Florence, our team seek out precious and powerful essences from small distilleries around the world. Each collection is co-created with a contemporary artist whose sensibility resonates with ancient mythology, adding a deeper and cultural dimension to the primal expression of scent. Translating a myth into a scent is an intimate act- an attempt to distill an archetype into essence...

 

THE FOUNDER & NOSE - Melanie Chokron

Born and raised amidst the artistic energy of Paris, Melanie’s journey began in the halls of medical academia. 
Her deep inquiry into healing soon revealed a crucial insight—modern medicine excelled at curing, but often overlooked the holistic nature of wellness. This revelation led her to explore the integrative potential of scent and its profound impact on human consciousness.
Pivoting toward creative expression, she spent two decades in Los Angeles as a fashion creative director and buyer, developing her aesthetic sensibility while observing the transformative power of personal adornment. Yet the call to explore deeper sensorial dimensions persisted.
Her quest ultimately led to Florence, Italy, where she immersed herself in the ancient art of natural perfumery. Among Renaissance architecture and gardens that have inspired artists and alchemists for centuries, Atelier SeedArte was conceived—a marriage of sculptural artistry and aromatic alchemy that transcends conventional fragrance creation.
Today, her compositions reflect this unique convergence of medical understanding, artistic vision, and botanical wisdom—each scent an invitation to experience wellness through beauty, and beauty through wellness.